Adidas needed an instructional piece for their new, non-connected activity tracking watch – The Sprung. Before it went to stores, a video was needed to introduce and break down the setup of the watch. Shooting a watch on a wrist just didn’t feel like it was enough, so we decided to light the product and add some slow turns to spice it up. Who says an instructional video can’t be a little sexy?
SERVICE Concept, Shoot, Edit, Motion Design