Unequal – “Newman Smith”



To further prove Unequal’s effect in protecting young athletes, we went in-depth with Coach Paul Ressa and the players of Newman Smith High School. This program was one of the first adopters of Unequal’s Gyro™ liners which were placed inside of each player’s helmet. The results were outstanding and the benefits were unquestionable. In addition to chatting with Coach Ressa, organic moments were captured before one of their games and served as great social content for the brand.



  • CLIENT Unequal Technologies
  • SERVICE Shoot, Edit
  • LINK unequal.com